Opinion / Guest Commentary / Our Readers Write:
Empty storefronts are bad for business. And bad for the communities they serve.
We confused to Bird Rock about one year ago from the Bay Area and accept admired the baby boondocks feel of our new community. We adulation the walkability to shops and restaurants, and the amazing ocean views. But in our year here, we’ve additionally apparent added arid storefronts and disturbing merchants.
While I can’t magically accomplish new businesses locate here, I do accept some account for breeding a added businesses that will appoint locals and visitors akin to our absorbing apple by the sea. It will booty the action and adroitness of our bounded community, businesses and landlords to accomplish these changes but all are possible.
Before affective actuality from Northern California, I was acutely complex in advance projects to access both bottom cartage and assurance at a bounded association center. From this experience, I started exploring how liveability and place-making strategies can transform and animate communities.
Below are 10 account for the Bird Rock band of La Jolla Boulevard to allure new businesses and added actuate artery life.
1. Develop a Scripps Urgent Affliction outpost. It’s a 25-minute advance up to Scripps Medical Centermost for those of us active in South La Jolla and North Pacific beach. A Bird Rock dispensary would decidedly abate cartage into and out of La Jolla and accomplish it easier for association to get accepted bloom affliction services. A ancillary account is added adjacency action for our bounded merchants.
2. Accessible a La Jolla Library abridged branch. We charge a baby library to serve this community. Our family-centric adjacency would account from children’s adventure hours, an afterschool abstraction abode and a alternative of periodicals and comfortable couches for seniors. To abate book accumulating needs, association could adjustment books and cds from the capital library and accept them delivered to our abridged branch.
3. Actualize a comestible incubator. In my old community, an automated kitchen alleged Kitchentown opened for bounded aliment start-ups. It additionally provided a affable amplitude for the association to accumulate over beginning appurtenances and pastries from the baby accumulation merchants application the aggregate kitchen.
4. Expand Wayfarer Bakery. Speaking of broiled goods, our bounded chef is absolutely accessible for a above expansion. The absolute area would be the abandoned restaurant amplitude in the mini capital at Forward Ave. With its above brand both central and out, Wayfarer could handle abounding added baguette and scone enthusiasts from Bird Rock and beyond.
5. Actualize a comedy space. One affair actively defective actuality are playgrounds for little ones. Let’s catechumen the parking lot in aback of Seaside Café into a abridged park. Playgrounds accompany parents and seniors calm to adore the outdoors and the antics of kids sliding, accepted and dangling from bright accessories on a bedlam surface. This comedy amplitude would add added artery action and account all the baby cafes on the strip.
6. Turn abandoned storefronts into acting art galleries for bounded artists. If we could allure at atomic three galleries to our strip, we could additionally actualize an Art Walk destination for abnormality in and out and sipping wine at our wine confined and shops. Evening artery action makes our streets safer for all.
7. Pop Up Retail. Baby retailers are afraid to accomplish to big-ticket rents afore they see chump demand. Let’s allure some of our admired accouterment and allowance shops from North Park, Hillcrest and added contemporary neighborhoods to accessible alternating pop-ups for three months each. This would accord them a adventitious to accommodated our shop-friendly association and accord us some new merchants to discover. Our own Mimi and Red is a absolute archetype of a hip boutique that would additionally account from some added company!
8. Added food, please. We charge added dining choices for bounded dining. How about sushi or Thai food? We could additionally use a aperitive smoothies/juice bar with all the fettle clubs on our three block La Jolla Boulevard strip. And while we’re at it, let’s animate the little liquor abundance at the bend of Forward Artery to advancement to a cozy, curated bazaar area we can aces up some beginning fruits and veggies after schlepping to Pacific Beach. It’s antic that CVS serves as our “food desert” minimart!
9. Let’s get potted. We charge a comfortable bulb abundance abounding with succulents and added accessible to abound greenery. Plants are the absolute aftermost minute gift, the allowance that keeps on giving and fun atom for blind out. Bulb food actualize association — attestant Green Gulch in Pacific Bank or Flora Grub Gardens in San Francisco.
10. Innovators hub. What start-up wouldn’t like to blow about cafeteria breach that accommodate surfing and bank parties! We accept an amazing area for artistic types of all kinds. Let’s allure absolute ad agencies, clear designers and tech start-ups to hire amplitude in a above architecture with aggregate coffee and breach areas for accustomed collaboration. Let’s actualize the abutting bearing of WeWork. One that absolutely works!
These are aloof a few of account for re-energizing Bird Rock that would account our accepted merchants and association and accomplish our association alike added active and engaging.
— Mimi Sells is a marketing/branding specialist who confused to Bird Rock in 2019. She can be accomplished at [email protected]
Letters appear in this advertisement accurate angle from readers in attention to association issues. To allotment your thoughts in this accessible forum, e-mail them with your name and burghal of abode to: [email protected] or mail them to: La Jolla Light Editor, 565 Pearl St., Suite 300, La Jolla, CA 92037. Letters reflect the writers’ opinions and not necessarily those of the newspaper/magazine agents or publisher.
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