Bob Dorfman is a sports business able at Baker Street Announcement in San Francisco. He assesses the marketability of players and teams, and in the Super Bowl there’s affluence of announcement (and jokes) to go around.
With over 100 actor bodies watching, Super Bowl LIV is an unparalleled befalling for Big Bold players to accomplish a big time consequence with admirers and marketers.
The winners will acquire in the adjacency of $120K apiece in benefit money. And those agleam new championship rings accept been admired at about $50K. But the absolute chef is in the civic ad deals, actualization fees, autograph accuse and added off-the-gridiron balance that Super Bowl superstars can arbor up.
So which San Francisco and Kansas City players, if any, accept abundant bold to accomplish it big on Madison Avenue? Who’s activity to acreage the allocution actualization appearances, video bold and atom box covers, “I’m activity to Disney World” cameos, Dancing With The Stars bedfellow spots, and namesake fast-food sandwiches?
Here’s how this able ante the endorsement talent:
Patrick Mahomes. Arguably the best QB in the NFL, and the bigger brilliant in this Super Bowl, Mahomes couldn’t be absent during playoff bartering break for State Farm and Arch & Shoulders. In alone his third season, he’s already become a domiciliary name and face, with an endorsement portfolio that additionally includes Hunt’s, Adidas, Oakley, EA Sports and more. Comfortable on camera, humble, clear and consistently fun to watch, cipher doesn’t like Pat Mahomes. As the odds-on beloved to be the Big Bold MVP, he’s best acceptable to acreage the “I’m activity to Disney World” spot. And that name is aloof allurement for a accord with The Home Depot, At Home, Amazon Home or Zillow. A Super Bowl arena could be account as abundant as $5-7M a year in new deals, calmly authoritative Mahomes the best bankable amateur in the NFL.
Jimmy Garoppolo. Arguably the best-looking QB in the NFL, Garoppolo’s best- attractive move in the playoffs so far has been the handoff. A big bold in The Big Bold could drag him to endorsement superstar status, and bound aggrandize a advocacy account that currently includes Nike’s Jordan Brand, Bose and New Era. Jimmy G and Gatorade would be a absolute match; so would his model-esque face and anatomy for any men’s fashion, admonishment artefact or aroma campaign—or starring on the abutting division of The Bachelor. And you apperceive he’d get affluence of absorption from admirers on both abandon of the brawl in an ad for Hanes briefs. Aloof accomplish abiding any calligraphy includes his brand “Feels great, baby” tagline. With the 49ers’ and Garoppolo’s approaching attractive actual bright, a ring-worthy accomplishment in Miami could add $3-5M annually to his off-the-field income.
George Kittle. The league’s best bound end is never bound in advanced of a camera. Entertaining, agog and irreverent, Kittle doesn’t booty himself too seriously, and consistently looks like he’s accepting a abundant time. Expect to see a lot of George during Super Bowl week, area he can actualization off his acceptable personality to a broader audience. Kittle for Skittles is a accustomed (Tagline: “It’s not Skittles afterwards Kittle”), and George would be a fun bell-ringer for any artefact that promises a acceptable time—video games, bite foods, sports cars, condoms. It would additionally be fun to see Kittle vs. Kelce in a Panda Express vs. McDonald’s battle. George Kittle already has accurate his adeptness to draw an audience. (Karl Mondon/Bay Area News Group)
Travis Kelce. The league’s second-best bound end will be authoritative his aboriginal Super Bowl appearance, but has already appeared in civic McDonald’s and Sleep Number ads, and his own dating absoluteness actualization on E! Like Kittle, Kelce is consistently a acceptable interview, awful absorbing and affluence wacky. But Travis beats George in the looks department—which ability accomplish him a bigger best for actualization or admonishment products. Add his brother Jason to the mix for any “two-for-one” ad or telecom ancestors plan. Ultimately though, chief amid Kelce and Kittle may appear bottomward to who catches their aboriginal arena in Miami.
Richard Sherman. Stanford alum Sherman is smart, articulate, speaks generally and usually has article arguable to say. Few NFL arresting players can bout his endorsement resume: Nike, Beats By Dre, Oberto, BodyArmor, Campbell’s Soup, T-Mobile, Domino’s, Neff, Wonderful Pistachios, Microsoft and more. A astute best for any high-IQ product: computers, banking services, acute phones—or any calligraphy with lots of words. And accustomed that Sherman consistently seems to accept a dent on his shoulder, he could assignment for Lay’s, Chips Ahoy or Intel.
Nick Bosa. The NFL’s Rookie of the Year is a ascent superstar with a amazing business upside. Brother Joey, who plays for the Chargers, alone adds to his business value. Aggregation up the Bosa Boys for any artefact that’s strong, able and defends well: Right Guard, Rust-Oleum, Lava soap. Nick’s apparently not the best best for Levi’s, though; don’t anticipate any admeasurement will fit his tree-trunk thighs.
Raheem Mostert. The blemish brilliant of the playoffs, Mostert was cut by six teams afore authoritative it big with the Niners. Acceptable best for any banker carrying an adorning “Never accord up no amount what the odds” message, or for any affective company. And of course, a Heinz ad blue-blooded “Mostert & Ketchup.” And admitting Mostert is an able surfer, lath companies booty note: it’s banned in his NFL contract.
Tyrann Mathieu. Honey Annoy has one of the league’s best nicknames, and is a assured defender. Try Tyrann for KC Masterpiece Honey BBQ Sauce, Jack Daniel’s Tennessee Honey, Post Honeycomb cereal, or in a bartering with a absolute honey badger, adverse off in a afterlife bout for the aftermost HoneyBaked Ham.
Katie Sowers. The alone 49er to brilliant in an ad this Sunday is Sowers, the aboriginal changeable to drillmaster in a Super Bowl. Her 30-second Microsoft Surface spot, which aired during the playoffs and fabricated her famous, has been broadcast into a beneath sell-y, added alarming 60-second adaptation for the Super Bowl. Expect Sowers’ acclaim and role-model cachet to abound alike larger, and accumulate her top of apperception as a agent for any ad bulletin ambidextrous with empowerment and breaking boundaries. Katie Sowers is authoritative history as a Super Bowl coach. (Anda Chu/Bay Area News Group)
Kyle Shanahan, Andy Reid. One of these two arch coaches will win their aboriginal Super Bowl. The added will authorize for a Maalox Moment or Southwest Airlines “Wanna get away?” spot.
Kendrick Bourne. A able Super Bowl achievement could acquire the 49ers’ best ballerina a atom on the abutting division of Dancing With The Stars. Or accept him bear your abutting “Everything Must Go” auction bulletin and appellation it “The Bourne Ultimatum.”
Sammy Watkins. Ability assignment for any artefact acclimated in authoritative sandwiches: Oscar Mayer, Wonder Bread, Kraft singles, Hellman’s Mayo.
Emmanuel Sanders. Playing in his third Super Bowl; gluttonous his additional ring. Fabricated the move of the year, activity from the Broncos to the 49ers, midseason. Of accessible absorption to any affective aggregation or airline.
Deebo Samuel. Rookie WR with big abeyant and a memorable name. Sign him now afore he gets absolute expensive. But like all the SF receivers, his actual business success may depend on a stronger casual bold than the 49ers accept apparent in the postseason so far. Deebo Samuel is an atomic receiver with a memorable name. (Jose Carlos Fajardo/Bay Area News Group)
Chris Jones. The Chiefs’ Pro Bowl DE has his own soda line, Stone Cold Jones Sodas, which aloof added a new flavor: Berry The Niners. If his aggregation wins on Sunday, he should alter the Gatorade Dump on Drillmaster Reid with Stone Cold Jones Soda.
Dee Ford. His offsides amends amount the Chiefs the AFC Championship aftermost season. Now a 49er, accretion is possible, forth with a role in any ad with a bulletin about advantageous your mistakes.
Kendall Fuller. Kendall’s brother Kyle currently plays for the Bears; his two added brothers are above NFLers. Put all four Fuller Brothers in a atom for any fast aliment alternation that offers a ancestors meal, or in a attack for any car with endless of autogenous space.
Damien Williams. The affectionate of amateur who could appear out of boilerplate to acquire Super Bowl MVP honors, be badly poplar for a week, again achromatize aback into obscurity.
DeForest Buckner & Dre Greenlaw. Aggregation them up for any outdoorsy product, ecology ad, or Smokey the Bear PSA.
Terrell Suggs. 17-year vet is 8th best in the NFL in career sacks. Could assignment for Hefty Cinch Sak.
Robbie Gould. Kicker could assignment for annihilation bottom related: Lotrimin, Tinactin, Dr. Scholl’s.
Mitch Wishnowsky. Aussies underrepresented in American advertising. Acceptable best for Australian tourism ads, Qantas, Foster’s Lager or vegemite.
Laurent Duvernay-Tardif. Canadians underrepresented in American advertising. Acceptable best for Air Canada, Moosehead, Canada Dry or Klondike bars.
Laken Tomlinson. Jamaicans underrepresented in American advertising. Acceptable best for Caribbean Air, Myers Rum, any jerk craven sauce, or, accustomed his affairs to become a neurosurgeon afterwards football, Kaiser Permanente.
Joe Staley. Veteran abhorrent lineman provides important aegis for Jimmy G. Worthwhile best for any artefact that protects well: Axe Deodorant, Coppertone, Trojan.
Dustin Colquitt. Oldest amateur in this Super Bowl. Decent best for Ben-Gay, Metamucil, or Advil.
Jaquiski Tartt. Of accessible absorption to Pop-Tarts.
Byron Pringle. Of accessible absorption to Pringles.
Akhello Witherspoon. Benched. Of accessible absorption to Preparation H.
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